Last Updated on Thursday, 29 January 2009 17:24 Written by Administrator Wednesday, 21 January 2009 15:47

Supermarkets avoid recession?

In a global recession, the supermarkets are still managing to stay on top and keep their profit margins high. How? Self-brand produce. As any frequenter of the supermarket will know, the supermarket will provide a range of different quality and priced products, from a budget sausage to the highest quality variant.

In economically trying times, more consumers purchase the cheaper and cheaper products, which are cheap for the supermarket to sell due to them being *in house*. Remarkable!